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Here’s a new spy shot of the Kia Soul caught testing without any camouflaging. The photo by Brenda Priddy & CO. shows that the little Soul should keep close to the previews when the cars debuts this October at the Paris Motor Show.
Let’s clear the air: we get that the sudden drop in large SUV sales casts the launch of the 2009 Kia Borrego in a questionable light. But when work began on the body-on-frame utility nearly four years back, truck sales in the U.S. totaled 9.6 million units and were predicted to increase each year until 2009. We can’t blame Kia for wanting a piece of that pie.
That pie certainly is smaller today, but there are still consumers who want, if not need, to sidle up to an SUV. Commuters may not find solace in the truck-like capacities (and a voracious thirst for fuel), but there are buyers who actively tow, venture off the beaten path, and need to carry more than five passengers in comfort. For those folks, an SUV may still be the ideal vehicle - and Kia hopes the Borrego will be their ideal choice.
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